- Courtesy GQ Magazine

As founder and CEO of 2oceansvibe Media, Seth Rotherham has proven that there are ways to make a success out of a sideline. With the blogging days behind him (over 15 Blog of Year awards) and over 20 staffers on hand at 2oceansvibe.com, 2oceansvibe Media has exploded into a South African phenomenon - as Seth somehow continues to live the holiday.

Twelve years in the making, Google has awarded 2oceansvibe.com with a higher "PageRank" than News24.com, Mail & Guardian, Business Day or iol.co.za. 2oceansvibe.com speaks to half a million unique readers a month (April 2014). 30,000 people follow 2oceansvibe on Twitter.

2oceansvibe Radio launched in August 2010 and apart from being the first and most successful digital/internet radio station in SA, it now boasts 10,000 - 15,000 qualified connections a month. The average listening time is around 1 hour.

Seth was chosen as GQ Magazine's Best Dressed Man 2010, proving that the fashion industry does have a sense of humour. Irony in place, he is just as comfortable giving an hour presentation on the world of online tech, as he is hosting a glitzy event. In public, he is not shy of giving his view - as Idol's Randall Abrahams found out one year, with hilarious consequences.

Interests apart from the internet include business, sport, fashion, entertainment, technology, politics and travel. He speaks excellent broken French and is able to order a Campari and Soda with ice (in French), when in Provence during his annual family visit.

Long-term endorsements and sponsorships include MINI, Vespa, Grolsch, Mount Nelson hotel, Maslow hotel (JHB), Puma, Digicape Apple Mac, vida e caffe, Sunglass Hut, Jack Daniel's, Pierre Jourdan and Butlers pizza (the 'Rotherham' pizza is to die for). Restaurant alignments include Cafe Caprice in Camps Bay (try the 2oceansvibe cocktail), and the Mount Nelson's Oasis and Planet Restaurants. Follow @sethrotherham or @2oceansvibe on Twitter.

CLICK HERE TO GET SETH'S BOOK - WORK IS A SIDELINE, LIVE THE HOLIDAY.